Lifebook Privacy Policy

The Lifebook Company, LLC doing business as The Lifebook Company and Lifebook Center ("Lifebook," "us" or "we"), operates this website -
This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use, and disclosure of your Personal Information.


"Account Information" means Personal Information that we may collect during your registration on this website, including your name, e-mail address and e-mail preferences, password for your account and password hint question, telephone number, mailing address, billing address, and complete set of credit card information that enables us to receive your payment (including credit card authorization number). Account Information includes Personal Information we receive (if any) from any approved third party billing agent. We may also ask you to provide additional information on an optional basis in connection with setting up your Account.

"Anonymous Information" means information that is not associated with or linked to your Contact Information. Anonymous Information does not permit the identification of individual persons.

"Contact Information" means information that allows someone to identify or contact you, including, for example, your name, address, telephone number, and email address.

An "Internet protocol address" or "IP Address" is a number that is automatically assigned to your computer when you use the Internet.

"Lifebook Leader" means an independent Lifebook representative who facilitates Lifebook Programs in a specific location and agrees to abide by this Privacy Policy.

"Lifebook Concierge" means a Lifebook employee who assists subscribers in getting the most benefit from Lifebook's Programs, online tools and offerings.

"Online Lifebook Facilitator" means a Lifebook employee who provides assistance in navigating Lifebook's online tools and offerings.

"Personal Information" is any information about you that is associated with or linked to your Contact Information.

User Consent

By using this website, you agree to the terms of this Privacy Policy. You also expressly consent to the use and processing of your Personal Information according to this Privacy Policy.

If you reside outside the United States, you understand that your Personal Information may be processed in countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

Personal Information You Provide to Us

When you register with us, we collect your Account Information. When you leave us feedback, we will collect any information that is contained in your feedback. When you contact us by sending us an e-mail, fax, or letter, we will collect your address, fax number, or e-mail address and any information contained in the e-mail, fax, or letter you send us. When you complete a Lifebook online assessment or any other online exercise provided on the website, we collect information contained in the assessment or exercise and associate it with your Account Information and personal profile. When you communicate and share information with your Lifebook Concierge, your Lifebook Leader, your Online Lifebook Facilitator, via live chat, or in of our various online forums, we may collect this information and associate it with your Account Information.

Personal Information Collected via Technology

As you use this website, certain information may also be collected passively, including your Internet protocol address, browser type, and operating system. We (or a third party provider) may also store a small text file called a "Cookie" on your computer to store certain information about you and your activities on the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). If you register with us, we may include web beacons with the content that we deliver to you as a part of that service, which we use to collect information regarding your interaction with such content.

Personal Information from Other Sources

We may receive Personal Information about you from other third party sources. We may associate this information with the other Personal Information we have collected about you.

Use of Information

At Lifebook, our mission is to measurably improve your quality of life. We do that by providing personal development content, exercises and strategies based on your individual category scores, which will help you take action to increase those scores. Our trained staff and representatives, your Lifebook Concierge, your Lifebook Leader and your Online Lifebook Facilitator, may access your information from time to time, to discuss and determine what strategies would be most helpful to you. On occasion, we may bring in outside specialists to consult with us on how to improve your scores, but only if the outside specialists agree to abide by this Privacy Policy.

We also use your Personal Information to respond to requests that you make, to improve this website, to better tailor its features and performance and, if applicable, provide services to you. We track IP Addresses solely in conjunction with session cookies to analyze our web page performance. We may use records of live chat sessions for support, training, and improvements to our services.

We will also use your Personal Information to send you electronic newsletters or promotional e-mails, which may include customized offers based on your assessment scores from third parties who provide related services, unless you have opted not to receive such promotional communications.

We may also use your Personal Information to send you communications related to our services. You may opt out of service-related communications only if you terminate your Account. If you provide your cell phone number, you expressly authorize us to call your cell phone and opt in to us contacting you via text message with service-related communications.

We may create Anonymous Information records from Personal Information by excluding Contact Information (which made the information personally identifiable to you). We reserve the right to use and disclose Anonymous Information at our discretion.


If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Contact Information unless we have your permission.

Disclosure of Personal Information

Except as otherwise stated in this Privacy Policy, we do not trade, rent, or share your Personal Information with third parties, including your personal results from any Lifebook Intra-Spect or other Lifebook assessment, unless you ask or authorize us to do so.

If you are working with a Lifebook Leader, you authorize Lifebook to share the results of your Lifebook Intra-Spect or other Lifebook assessment with your Lifebook Leader. We may provide your Personal Information to third party service providers (including Lifebook Leaders, outside specialists, and approved third party billing agents) who work on behalf of or with us to provide our services and services related to this website. However, Lifebook Leaders and service providers do not have any independent right to share this information (except pursuant to a legal requirement such as a subpoena or warrant).

If our company or our assets related to this Privacy Policy are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information, as described in this Privacy Policy.

Law Enforcement Compliance

We may, and you hereby authorize us to, disclose your Personal Information (including your Account Information) and your communications through the Lifebook website, if we believe in good faith that such disclosure is necessary to comply with relevant laws or to respond to subpoenas or warrants served on us.

Your Choices Regarding Your Personal Information

We offer you choices regarding the collection, use, and sharing of your Personal Information. When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the promotional e-mail you receive or by contacting us directly (please see contact information below).

Despite your indicated e-mail preferences, if you have an account, we may send you administrative e-mails regarding your service, including, for example, purchase confirmation, account creation confirmation, and notices of updates to our Terms of Use or Privacy Policy. You may change any of your Account Information by contacting us or, when available, editing it in your account page.

You may request deletion of your Account or Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request, only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives.

Third Party Content and Ads

We may enable certain third parties to deliver content and ads on the website. These third parties may collect (via tracking technologies like cookies or web beacons) and use Anonymous Information regarding your interaction with the content or ads that they deliver and with which you interact.

Regarding Children

We do not intentionally gather Personal Information from people who are under the age of 13. If you are under the age of 13, do not submit any Personal Information on this website.

Other Sites

If we or other Lifebook members provide links to other websites or locations, it is for your convenience and does not signify our endorsement of these other websites or locations or their content. We have no control over, do not review, and cannot be responsible for outside websites or their content. Please be aware that the terms of our Privacy Policy do not apply to these outside websites.


We make reasonable efforts to protect your Personal Information, but no company, including Lifebook, can fully eliminate security risks connected to handling information on the internet.

California Residents

If you are a California resident and have an established business relationship with us, you can either opt out of the sharing of your Personal Information with third parties or request a notice disclosing the categories of Personal Information we have shared with third parties, for the third parties' direct marketing purposes, during the preceding calendar year. To opt out or request a notice, please submit your request to

Contact Us

If you have any questions regarding this Privacy Policy or our compliance with this policy, please contact us at

Privacy Policy Updates

This Privacy Policy may be modified or amended from time to time. If it is modified or amended, we will post the changes to our website. If you are concerned about how your Personal Information is used, you should check back at our website periodically to review the current Privacy Policy in effect.

This Privacy Policy was last updated August 10, 2014.

Legal Information
© 2015 The Lifebook Company, LLC
All rights reserved.
Specifications subject to change without notice.