ORIGIN STORY
The breakdown that led to a breakthrough
In the early 1990s, Jon and Missy Butcher had everything a couple could ever want. A beautiful love relationship. A successful business. A growing family. Their life looked amazing from the outside.
But then, crisis hit. After years of constant grinding and ignoring the warning signs, Jon was burned out and completely overwhelmed. He developed a serious anxious disorder that completely derailed his personal and professional life. Missy supported him in every way she could, but she felt powerless to address the core issue. And yet, they were both absolutely committed to solving the problem – whatever it took.
Jon consumed every personal development book, every seminar and every program he could find. Some of them helped in one area of another, but none of them gave him what he truly needed - a clear, comprehensive vision for his entire life and a concrete plan to build it. So, over the next few years, he built the vision and the plan himself.
Four questions. Twelve areas of life. A structured process of radical self-examination that forced him to get honest about where he was in life, what he truly believed, what he truly wanted and what he was willing to do to get it.
What emerged was the world’s first Lifebook… And the life it helped him create was beyond anything he had previously imagined.
